To explain the GoAuto advertising offer in brief, we have prepaired answers to five key questions below.

1. What is GoAuto?
2. Where is GoAuto published?
3. What is GoAuto Targeted Advertising?
4. Why is GoAuto advertising value for money?
5. What does GoAuto provide the reader?
6. What does GoAuto advertising cost?

To advertise contact Steve Butcher sbutcher@mellor.net or John Mellor jmellor@mellor.net on 03 9598 6477 or Fax 03 9521 0264

In addition to this web-based material, the team produces a free weekly newsletter, Automotive e-news, which is distributed as a PDF to e-mail subscribers that sign up on GoAuto content pages.

GoAuto is a well-stocked motoring library that never closes, receiving around 125,000 article requests a month across all makes and models. The content is accessed by readers who use it primarily as a research tool for selecting their next car or simply to stay in touch with motoring trends.

GoAuto content is a key feature of the host sites and is fully integrated into the look and feel of the host site and its navigation. The benefit to the host sites is that, at little cost to them, they can provide their readers with the latest motoring news and reviews as it comes to hand. The publishing is managed from our Melbourne office and all articles appear on host sites at the same time. For more details on our host sites go to: GoAuto websites.

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Advertising space is offered on a brand-by-brand basis on Car Reviews in addition to the traditional main page buys such as Home, News, New Models and Future Models.

A GoAuto Car Review is a comprehensive vehicle review providing up to 30 pages of information about the key features of a vehicle. The reviews are completed to a uniform standard and shoppers can click on individual features of the vehicle that most interest them.

Advertising your brands competitive advantages or retail messages on these pages makes good sense, as the user has chosen to research that vehicle and is engaged in a one-to-one exchange of information.

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Ad spots on GoAuto Car Reviews appear in a consistent place across all articles. This means that if a user sees an advertisement on an article about one of your cars and decides to return to read it later or forward it on to a friend to read, the offer you are making will not have moved, (subject to the advertising booking) or rotated to another offer - as is often the case with other sites offering banners only.

People researching cars on the Internet are not always sure what they want to buy, so they use a service like GoAuto to eliminate the cars that don't meet their needs, criteria or budget. Retail offers play a significant part in the selection process and can make all the difference when it comes to a final purchase decision. A GoAuto ad spot provides a one-to-one opportunity to communicate directly with an interested party the benefits your cars offer. (Not advertising with GoAuto means that the consumer may be swayed to select a competitor's car that is advertising a compelling offer).

GoAuto helps to stimulate interest in cars! And lastly, advertising on articles about your cars in GoAuto provides the opportunity to tie-in your current ad campaigns in traditional media with this important, pre-purchase research phase.

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Yes, car makers advertise in traditional media, so the consumer may have a reference already - but that reference is not online, and it is not always completely clear what car the offer actually relates to.

GoAuto content and GoAuto Advertising have been specifically designed with research-orientated consumers in mind. Our business research tells us that the current retail offer on a car at the time of purchase is a key decision-making factor for the consumer. Shoppers can contact dealers directly from advertising, via the host site lead generator tools. (Availability of this feature depends on the host site used).

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